Spinner loader

Integration Google Shopping Ads

Coop Group
E-Commerce, Retail, Shopping Ads
01. 2018 - today

The Google Shopping Content API is an interface to send product data to google to promote them there. b-nova took over the full technical consulting and further development of this whole interface incl. support and maintenance incase of incidents. Apart from that, the duties included requirements engineering, communication and being the single point of contact for other teams and roles.

Google Ads

Biggest challenge

Problems with the base data of products

What we did

Conception, technical implementation and integration, support, further development, testing, dokumentation

Main tools we used

SAP Commerce, Spring Framework, Google Content API / Services API, OAuth

Onboarding b-nova
January 2018

The Google Shopping product feed is not working

Duration: 16 months

Conection, implementation, maintenance & support of a overarching product feed per API incl. migration into six other online shops

Development, support & maintenance
still today

Implementation / further development of new features like for example the Google Local Inventory Ads (Lia), maintenance and support as a technical contact person


  • Conception and implementation of different overarching architectures (SAP Commerce Extensions)
  • Further development of the api product feed incl. implementation of different CSV export mechanisms
  • Maintenance, failure analysis, bug fixings and version upgrades all around the Google Content API interfaces (products, inventory)
  • Support with technical and functional problems
  • Documentation, workshops and know how transferring
  • Design & implementation of a monitoring system incl. management dashboard
  • Documentation, code-cleanup and general performance tasks


  • SAP Commerce (formerly SAP Hybris)
  • Spring Framework
  • Jakarta Server Pages (JSP)
  • Google Service API / Google Content API inkl. OAuth 2
  • Jira / Confluence
  • Apache Tomcat
  • Apache Solr
  • Jetbrains IntelliJ
  • Mercurial
  • Scrum / Agile